Adam Coelho, former Foundation student


Adam Coelho, former Foundation student

July 25, 2014

This month, we get to know Adam Coelho, a very enthusiastic entrepreneur and uplifting person.

In July, he obtained 29.23% response rate:

Initial email response rate: 17.44%
First reminder response rate: 5.64%
Second reminder response rate: 6.15%

Who is Adam, can you give us a bit of background?

I am a 26 year old entrepreneur working on my second business while also working full time in the San Francisco Bay Area. I love spending my time snowboarding, travelling, play disc golf, hanging out with friends and family and meditating.

I recently graduated from The Foundation and am currently working on a solution to help assisted living facilities deal with the scheduling of their employees. I have 2 pre-sales and am working on a few more. Hopefully in the next month I will start development on my product.


How did you hear about QuickMail and what do you use it for?

I came across QuickMail in the facebook group for The Foundation ’14 class. Originally I didn’t sign up for it because I thought I had a pretty good process using Streak and Yesware together. However once I heard from others in The Foundation and in my mastermind group that it was working well for them, I decided to give it a shot.

I am using QuickMail to send out cold emails to prospects at assisted living facilities. It allows my VA to simply add the lead to the Google spreadsheet and then QuickMail takes care of all of the sending and following up.


Can you tell us a bit about your process? and how things have been working for you?

My process is pretty simple at this point (thanks in part to QuickMail). Essentially I have a VA that finds executive level contacts at the companies I’m looking to reach. Then they add those to the QuickMail Upload spreadsheet. I then import the leads into QuickMail and they are sent out at 8:45 EST each day until they run out. Then I have 2 follows ups (just added a 3rd in a new sequence I’m trying) that get sent after 3 days. Once they respond, I use the labels in gmail to categorize their response (ie. Not interested, needs more info, etc). I have canned responses set up in Yesware that I use to quickly respond to these emails. I respond to everything even if they say they aren’t interested or want to be taken off the list. You never know whats going to happen by replying.

Although I wish I could see the success metrics clearly in the QuickMail interface, it seems to be working well according to what Jeremy says. It looks like I have a total response rate of just under 25% when including my 2 follow ups.


When it comes to cold emails, what’s your mindset, how do you approach it? Any tips for the readers?

My mindset is all about being persistent and I’ve actually gotten several compliments from prospects recently for being so persistent. There is a right way to do it. You want to show that you are really interested in speaking to them and that you realize their time is valuable. That is why I always respond to their replies. I’ve had great calls with people who initially said they weren’t interested. Be genuine and persistent and it will pay off.


What’s the best way to get in touch with you?



Adam Coelho, former Foundation student



Adam’s sequence

Subject: Appropriate Person


Hi {{firstname}},

I am writing in hopes of finding the appropriate person who handles operations for your facilities. I also wrote to {{=colleagues}} in that pursuit. If it makes sense to talk, let me know how your calendar looks?

My name is Adam Coelho. Over the last 5 months I’ve spoken with over 100 leaders in the assisted living industry in hopes of finding the biggest pain facing facilities on a day-to-day basis. Again and again I heard that staffing, scheduling and dealing with employees calling off causes an incredible amount of frustration, wasted productivity and unnecessary overtime expense. I’m currently working with a handful of forward-thinking professionals to design a solution to this problem.

If you are the appropriate person to speak with, what does your calendar look like?

If not who do you recommend I talk to?




Adam Coelho



My Linkedin

First follow-up:


I never heard back from anyone last week. If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person?



Adam Coelho



My Linkedin


Second follow-up:


Just checking in because I haven’t heard back from anyone yet. Please let me know who I should speak to regarding operations.

Have a wondeful day,



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