Unlike other networks, LinkedIn provides a unique feature especially valuable to people in sales and marketing: You can choose exactly who’s in your audience. That’s what LinkedIn expert and consultant Nathanial Bibby, CEO of the… Continue Reading
You’re probably putting a lot of effort into your cold email campaigns — researching, tracking deliverability and open rates, honing your follow-ups and crafting the perfect message. If you’re not applying the same discipline to… Continue Reading
Setting aside your product, sales pitch and perfect script, the first thing you need to make a sale is trust. A prospect might sit through your call, but whether they take you seriously or follow… Continue Reading
Creating a cold email campaign with a small prospect list can be challenging — and even worrying. You want to be effective, but you don’t have numbers to cushion you. That doesn’t have to stop… Continue Reading
8 basic skills that’ll turn any amateur into a master cold emailer. Effective cold emailing starts with inboxing — if your email isn’t deliverable, you won’t get results. Writing an effective email is about two… Continue Reading
Until now, it was only a suspicion. It started a few months back while looking at emails delivery. At first, I thought it was just a fluke and discarded it, but I should have paid… Continue Reading
Projections show that billion more emails will be sent in the next 12 months compared to the previous 12 ones. Billion with a B... and yet. Seems like we'll definitely need to write subject lines… Continue Reading
I believe QuickMail is the best tool for lead gen agencies, and this is why: Talking to many agencies, I realised that I did a pretty poor job at communicating what's new on QuickMail over… Continue Reading
Oops – you didn’t realize it, but in sending what you thought was a great first touch email, you composed a message that’s heading straight to the spam filter. After spending your time crafting a… Continue Reading
Some cold emails are colossally bad, some have more success than anyone could have anticipated, but most are in between – not wonderful, not bad - just average. These emails will likely get some opens and… Continue Reading
