Ask any data scientist or savvy marketer, and they’ll say you need a large sample size to get your hands on any sort of reliable data. But what are you supposed to do if you’re… Continue Reading
Relying on word-of-mouth and inbound leads makes you feel good - but it's risky. Without an outbound sales strategy, your pipeline can dry up overnight if people stop reaching out to you (especially when a… Continue Reading
If you have someone's email address, you have the ticket to get in touch with them in a direct and personal way. But that's easier said than done. Most people don't publish their email address… Continue Reading
Finding the perfect person to contact at a company can be difficult. In some cases, you’ll want to tap into the C-suite. In others, you’ll want to interact with the end-users. And other times, you’ll… Continue Reading
Unlike other networks, LinkedIn provides a unique feature especially valuable to people in sales and marketing: You can choose exactly who’s in your audience. That’s what LinkedIn expert and consultant Nathanial Bibby, CEO of the… Continue Reading
You’re probably putting a lot of effort into your cold email campaigns — researching, tracking deliverability and open rates, honing your follow-ups and crafting the perfect message. If you’re not applying the same discipline to… Continue Reading
Setting aside your product, sales pitch and perfect script, the first thing you need to make a sale is trust. A prospect might sit through your call, but whether they take you seriously or follow… Continue Reading
Creating a cold email campaign with a small prospect list can be challenging — and even worrying. You want to be effective, but you don’t have numbers to cushion you. That doesn’t have to stop… Continue Reading
8 basic skills that’ll turn any amateur into a master cold emailer. Effective cold emailing starts with inboxing — if your email isn’t deliverable, you won’t get results. Writing an effective email is about two… Continue Reading
Until now, it was only a suspicion. It started a few months back while looking at emails delivery. At first, I thought it was just a fluke and discarded it, but I should have paid… Continue Reading
