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Cold Email Blog

October 10, 2020

Should you A/B Test Your Cold Outreach Campaign?

Ask any data scientist or savvy marketer, and they’ll say you need a large sample size to get your hands on any sort of reliable data. But what are you supposed to do if you’re… Continue Reading

September 30, 2020

Practical Guide to Building an Outbound Sales Machine (+ Channels, Frameworks & Tools)

Relying on word-of-mouth and inbound leads makes you feel good - but it's risky. Without an outbound sales strategy, your pipeline can dry up overnight if people stop reaching out to you (especially when a… Continue Reading

September 17, 2020

Practical Guide to Finding Anyone’s Email (Including Tools, Methods, and Tips)

If you have someone's email address, you have the ticket to get in touch with them in a direct and personal way. But that's easier said than done. Most people don't publish their email address… Continue Reading

September 11, 2020

How To Find The Perfect Person To Contact At A Company?

Finding the perfect person to contact at a company can be difficult. In some cases, you’ll want to tap into the C-suite. In others, you’ll want to interact with the end-users. And other times, you’ll… Continue Reading

May 28, 2020

Mastering LinkedIn Outreach In Just 5 Steps

Unlike other networks, LinkedIn provides a unique feature especially valuable to people in sales and marketing: You can choose exactly who’s in your audience. That’s what LinkedIn expert and consultant Nathanial Bibby, CEO of the… Continue Reading

April 13, 2020

How To Make Sure Your Website Isn’t Losing You Deals

You’re probably putting a lot of effort into your cold email campaigns — researching, tracking deliverability and open rates, honing your follow-ups and crafting the perfect message. If you’re not applying the same discipline to… Continue Reading

April 1, 2020

Simple Sales Techniques That Will Get You Clients And Save You Time

Setting aside your product, sales pitch and perfect script, the first thing you need to make a sale is trust. A prospect might sit through your call, but whether they take you seriously or follow… Continue Reading

March 19, 2020

How to Cold Email Limited Markets (less than 1,000 prospects) Like a Pro

Creating a cold email campaign with a small prospect list can be challenging — and even worrying. You want to be effective, but you don’t have numbers to cushion you. That doesn’t have to stop… Continue Reading

March 11, 2020

From Zero To Hero : What It Takes To Master Cold Email Outreach Today

8 basic skills that’ll turn any amateur into a master cold emailer. Effective cold emailing starts with inboxing — if your email isn’t deliverable, you won’t get results. Writing an effective email is about two… Continue Reading

June 11, 2019

Why moving to Outlook today is critical to your cold email success in 2019

Until now, it was only a suspicion. It started a few months back while looking at emails delivery. At first, I thought it was just a fluke and discarded it, but I should have paid… Continue Reading

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