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Make It Stick – Cold Email Deliverability in 3 Points

December 4, 2017Cold email

Cold email deliverability doesn’t have to be the stuff that great sagas are made of. In fact, you can narrow the basics down to just a couple of key ideas. It’s true that there are many nuances of email deliverability and people who devote their entire business to the subject, but for basic understanding, all …

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7 Deadly Sins of Cold Email Writing

December 1, 2017Cold email

Cold emails are your big chance to get your product or service in front of enthusiastic prospects, so you don’t want to blow it on a poorly written email that will get sent straight to the trash. There are plenty of ways you can get creative and express your message and avoid doing these seven …

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9 Ways to Win at Cold Email Deliverability

November 28, 2017Cold email

You’ve got the hottest product or service, and you’ve written a cold email that your prospects can’t refuse. The one thing between you and your next sale is your email deliverability. If your email doesn’t get inboxed, you’ll never have the chance to get the replies you need to make the deals you want. When …

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4 Must-Know Metrics for Your Cold Email Campaign

November 7, 2017Cold email

Analytics! What could be more exciting than heaps of data that can tell you everything you’ve ever wanted to know about your cold email campaign? While endless insights might seem attractive, a lot of the data you collect is unimportant.  In fact, less is more, when it comes to the metrics you should pay attention …

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