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After analyzing the last 50 million cold emails sent with QuickMail, it’s fair to say we’ve done our research. Now that we’ve done our homework, we’re ready to share what we’ve learned and to set… Continue Reading

Imagine taking a semi-successful cold email campaign and turning it into your number one lead generator? Sounds appealing, doesn’t it? Given the resources you put into your cold emails, from your copy to your list,… Continue Reading

60%/40%. 80%/20%. What’s the best ratio when it comes to the weighing the importance of having a good email list versus good email copy? There isn’t a black and white answer that will guarantee email… Continue Reading

Analytics! What could be more exciting than heaps of data that can tell you everything you’ve ever wanted to know about your cold email campaign? While endless insights might seem attractive, a lot of the… Continue Reading

Why follow up? You hit 'send' on your brilliantly composed cold email a couple of days ago but are met with silence. Does this mean you should shrug it off as a failed attempt, or… Continue Reading

The secret to cold email success isn’t necessarily what you think. Sure, you’ve crafted a brilliant, elegantly-worded email that you can’t wait to send out – but who exactly are you sending it to? If… Continue Reading

The ideal cold email will garner loads of responses from enthusiastic recipients who are excited about your product or service and can’t wait to get started. Unfortunately, many cold emails fall flat and don’t achieve… Continue Reading

If you market through email, you probably ran into these two words before, and probably more than once: "Not interested." Of course, you've probably seen many versions of that message, some being nastier than others.… Continue Reading

What's the Goal of a Cold Email? In our last cast, Jack and I made some distinctions between cold email and spam. In our niche, the line between the two tends to get blurred. While… Continue Reading

Here's a simple question for you: is cold email spam? As it turns out, the answer isn't as simple. Sure, a cold email can be spam, but it doesn't have to be. Confusing, I know.… Continue Reading