The secret to cold email success isn’t necessarily what you think. Sure, you’ve crafted a brilliant, elegantly-worded email that you can’t wait to send out – but who exactly are you sending it to? If you don’t get your email in front of the right people, it will fall flat right out of the gate, …

The ideal cold email will garner loads of responses from enthusiastic recipients who are excited about your product or service and can’t wait to get started. Unfortunately, many cold emails fall flat and don’t achieve these desired outcomes. What is the difference between successful cold emails and those that fizzle, or worse – don’t even …

If you market through email, you probably ran into these two words before, and probably more than once: “Not interested.” Of course, you’ve probably seen many versions of that message, some being nastier than others. Does “Go to hell” sound familiar? There’s no other way to frame it: sending cold emails means that you’ll have …

What’s the Goal of a Cold Email? In our last cast, Jack and I made some distinctions between cold email and spam. In our niche, the line between the two tends to get blurred. While professional, genuine cold email exists in volume, there’s enough poorly milled email marketing out there to give the entire field …

Here’s a simple question for you: is cold email spam? As it turns out, the answer isn’t as simple. Sure, a cold email can be spam, but it doesn’t have to be. Confusing, I know. Let’s take a step back. There are two definitions of spam: the general definition that you and I both know, …

I’ve got a challenge for you… 652 startups on AngelList are based in Tokyo, Japan. In 2 weeks, can you book meetings with 10 of them — using only cold outreach? Let’s make it more interesting… You can’t use your connections to make an introduction for you. You have to play by Japan’s email laws. …

As someone who has been in the business of email outreach for about a year now, I would like to talk to you about what it actually means to do email outreach. For me, it’s been a rocky year, with ups and downs, obstacles and challenges to be overcome. Even though I do think I …

It’s no longer news anymore: Email works as a sales and marketing channel. And it works well. That is, it CAN work well — when done correctly. What doesn’t work is assuming that everyone will automatically love what you have to say, and assuming they’ll take the time out of their busy days to respond. The way you …

If you’ve ever wondered, “How do I find new customers and scale my business without wasting a bunch of time?” then you’re not alone. What if I told you that email outreach can help you reach potential customers and partners without burning through time? It’s true: People use email ALL THE TIME to find new customers and connect with busy decision-makers. But not …