Nearly half of your email recipients are likely to open your emails based only on your subject line. And most of your responses come from follow-up emails. This should be enough to convince you about the absolute… Continue Reading
You probably organize your clothes in a wardrobe or on a shelf if you’re a minimalist. Imagine you woke up one day and discovered you’re a popular Kardashian or Jenner, with a massive collection… Continue Reading
Ask any data scientist or savvy marketer, and they’ll say you need a large sample size to get your hands on any sort of reliable data. But what are you supposed to do if you’re… Continue Reading
If you ask SaaS companies, marketing agencies, and B2B marketers their biggest pain points, you'd likely hear about inconsistent leads. Even if it's not a pain point for some, who doesn't love more leads in… Continue Reading
There was once a man named John who decided to get married. He found the address of a woman he had never met and showed up on her doorstep. With his fingers crossed, he knocked… Continue Reading
Relying on word-of-mouth and inbound leads makes you feel good - but it's risky. Without an outbound sales strategy, your pipeline can dry up overnight if people stop reaching out to you (especially when a… Continue Reading
If you have someone's email address, you have the ticket to get in touch with them in a direct and personal way. But that's easier said than done. Most people don't publish their email address… Continue Reading
Finding the perfect person to contact at a company can be difficult. In some cases, you’ll want to tap into the C-suite. In others, you’ll want to interact with the end-users. And other times, you’ll… Continue Reading
So, you think you’re ready to hit “Send” on your new cold email? Wait: before you do that, let’s look over three important things you should check to make it a success. How to avoid… Continue Reading
Unlike other networks, LinkedIn provides a unique feature especially valuable to people in sales and marketing: You can choose exactly who’s in your audience. That’s what LinkedIn expert and consultant Nathanial Bibby, CEO of the… Continue Reading
