If you ask SaaS companies, marketing agencies, and B2B marketers their biggest pain points, you'd likely hear about inconsistent leads. Even if it's not a pain point for some, who doesn't love more leads in… Continue Reading
There was once a man named John who decided to get married. He found the address of a woman he had never met and showed up on her doorstep. With his fingers crossed, he knocked… Continue Reading
Finding the perfect person to contact at a company can be difficult. In some cases, you’ll want to tap into the C-suite. In others, you’ll want to interact with the end-users. And other times, you’ll… Continue Reading
So, you think you’re ready to hit “Send” on your new cold email? Wait: before you do that, let’s look over three important things you should check to make it a success. How to avoid… Continue Reading
You’re probably putting a lot of effort into your cold email campaigns — researching, tracking deliverability and open rates, honing your follow-ups and crafting the perfect message. If you’re not applying the same discipline to… Continue Reading
Setting aside your product, sales pitch and perfect script, the first thing you need to make a sale is trust. A prospect might sit through your call, but whether they take you seriously or follow… Continue Reading
Gone are the days when sales reps aggressively pushed people against the wall, demanding to “have a look at the most amazing product ever”. Modern salesmen are smart and they know that the key to… Continue Reading
It's no secret that the SaaS industry is a great space to be in career-wise — it has been picking up steam and is expected to reach a mind-blowing $85 billion by the end of… Continue Reading
Most brands know that customers won’t typically just see a single ad and convert right away. Typically, most users will need to come across a brand multiple times before even considering becoming a lead. Sales… Continue Reading
Wondering why a prospect hasn’t gotten back to you yet? When it comes to writing a follow-up email, it’s important not to take it too personally. Naturally, many of us wonder: “Have they not responded… Continue Reading
