Cold Email Blog

February 23, 2021

Cold Email Personalization: The Complete Guide

Personalizing your cold emails is essential if you want results. Years ago, you could get away with a quantity over quality approach. Today, you're competing for attention in your prospect's inbox, and low-quality emails won't… Continue Reading

February 9, 2021

How to Write Cold Email Opening Lines That Boost Replies

The opening sentence in your cold email can make or break the entire interaction. If you’re spending hours optimizing your subject line for opens, you should be spending double that writing your opening line. It’s… Continue Reading

February 2, 2021

Ultimate Guide to Cold Email Deliverability

Email deliverability is an important topic for anyone using email in their business. If you’re sending cold emails to people that match your buyer persona with a perfect pitch, surely you’ll get a high reply… Continue Reading

cold emailing: Man pointing to a holographic mail icon
December 11, 2020

How Marketers and Agencies Can Scale Their Efforts With Cold Emailing

Bill is a smart marketer. He knows cold email is the ultimate weapon that can generate millions in sales – provided it’s done correctly. So, he follows every rule in the book to make his… Continue Reading

Email response rate: Man holding out his hand with mail icons above it
December 10, 2020

How To Improve Email Response Rates for Multiple Clients

Many people put a lot of effort in improving their email open rate and bounce rate, but there’s a more important target to hit: Your email response rate can make or break your email campaigns.… Continue Reading

Email marketing best practices: Phone with 3 new email notifications on the screen
December 9, 2020

The Email Marketing Best Practices Most Agencies Get Wrong

You can achieve your business goals by implementing just one thing: email marketing best practices. Of course, you need to do it right, but having a highly targeted email list gives you a direct line… Continue Reading

Deliverability: Email notification icon
December 4, 2020

How To Improve Your Email Deliverability: Tips and Tools

Out of all the crucial email metrics you should track, deliverability definitely takes the top spot. Deliverability rates indicate the percentage of emails that passed through the ISP filters and spam folders or spam filters. It’s… Continue Reading

Email permutator: Man using stylus pen
December 3, 2020

Email Permutator 101: What Every Marketer Should Know

Finding email addresses for prospects is a crucial task for every marketer. By sending emails, companies can opt for a more direct and personal approach. While this is a task easier said than done, an… Continue Reading

Paper taped on computer monitor with email list text written on it
December 1, 2020

Why Adding More Subscribers To Your Email List Isn’t Enough

On a scale of 1 to 10, how surprised are you to learn adding a large number of prospects to your email list can actually harm your cold outreach campaign? We were a solid 10.… Continue Reading

Lead lists: Leads prospects customers
November 27, 2020

How To Build Lead Lists Organically Through Cold Email Outreach

Build, buy, or both? Every sales team must decide how to create a highly-targeted lead list to enhance their marketing efforts. The fact that 68% of businesses still struggle with generating qualified leads forces them to… Continue Reading

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