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Cold Email Blog

June 2, 2017

5 Biggest Challenges of B2B Outreach (And How to Overcome Them)

As someone who has been in the business of email outreach for about a year now, I would like to talk to you about what it actually means to do email outreach. For me, it’s… Continue Reading

March 28, 2016

Why it’s important to do your homework with cold email

It's no longer news anymore: Email works as a sales and marketing channel. And it works well. That is, it CAN work well -- when done correctly. What doesn't work is assuming that everyone will automatically love what… Continue Reading

March 25, 2016

How to Use Email Outreach to Unlock Growth

If you've ever wondered, "How do I find new customers and scale my business without wasting a bunch of time?" then you're not alone. What if I told you that email outreach can help you reach potential… Continue Reading

March 25, 2016

How NOT to fail at cold email (A chat with Heather Morgan from Salesfolk)

If you’re busy growing a business, you already know that an email can lead to awesome new opportunities -- new clients, partnerships, and more. Or... it can be a MASSIVE fail. I spoke with Heather Morgan, CEO of Salesfolk, who helps businesses get better results with their cold emails. She’s helped companies like Lyft and Kissmetrics turn leads into conversations via email… Continue Reading

March 24, 2016

How to Kickstart Sales for Your Startup

Whether your startup will be successful depends largely on what you, the founder, are willing to do to kickstart your company's sales early on in your company's lifecycle. One of Pinterest's co-founders used to walk… Continue Reading

March 24, 2016

8 Follow Up Email Best Practices to Increase Replies

With the right approach, a great follow up email can get you more responses than you could ever imagine. Let's think back for a moment: when was the last time you sent someone an email and couldn't WAIT to get a response? Maybe you refreshed your inbox more times than you would have liked to admit. You know what I'm… Continue Reading

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