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Chad Boyd, founder of Txt2Give

Chad Boyd, founder of Txt2Give

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by Jeremy
July 2, 2014

testimonial_chadChad Boyd is the founder of Txt2Give, a SaaS service around donation.

He’s also an awesome guy and obtained 30% response rate in June:

Initial email response rate: 20.0%
First reminder response rate: 7.86%
Second reminder response rate: 2.14%

Who is Chad, can you give us a bit of background?

Guitarist, helicopter pilot, software developer, business enthusiast, 2014 The Foundation Alumni, lover of (red) wine, craft beer (working on scotch), and fine cigars, blessed with an incredible family, currently located in the Ozark countryside in Nixa, MO.

My background is a bit long and detailed, so you can read it on my LinkedIn profile.

 

How did you hear about QuickMail and what do you use it for?

I heard about QuickMail from my fellow Foundation classmate, Jeremy Chatelaine! I’m using it for my current SaaS business, Txt2Give, which pre-dates my time in The Foundation. You can find out what we do at Txt2Give.it

 

Can you tell us a bit about your process? and how things have been working for you?

QuickMail is at the heart of my emailing process. It all starts with gathering leads from websites, which I go about a few different ways:

I’ve used the chrome extension WebScraper to automatically crawl a list of website results and extract the website URLs. I also have a VA scraping websites from google using a specific google query, which involves using the “site:” keyword to find websites that have a common, specific domain name in their URL. This is really specific to a segment of my niche, which is churches.

No matter which method I use to get the website URLs, all leads get put into a master Google spreadsheet. I then have another VA scouring the websites entered in the spreadsheet for email addresses. Once an email address is inserted into the spreadsheet, the VA specifies the name of the QuickMail group name for the lead, and then QuickMail does the rest. I have a QuickMail sequence attached to the group, and it sends out my initial email to the leads every morning at 10 AM Central time. It’s really awesome!

Currently, my initial email to a lead is a version of the “Appropriate Person” email. 40 leads are contacted with this email per day, and I’m getting a pretty good response rate, which I believe is around 22%. I also have another email that I send out if the initial contact refers me to someone else in the organization. I call it the “Referral Email”, and it’s getting somewhere around a 49% response rate.

 

When it comes to cold emails, what’s your mindset, how do you approach it? Any tips for the readers?

To be honest, I haven’t given it much thought. I just combine what I’ve heard from various sales and marketing gurus on blogs and podcasts, combined with what I learned in The Foundation. I think standing on the shoulders of giants and using email templates that have a proven track record is a great start, then tweaking them to fit your niche or maybe your style a little if you want.

One important thing I’ve learned along the way is that follow-up is HUGE. I’ve gained customers at the very end of my follow-up efforts, when traditionally I would have never followed up so many times because I would’ve felt like I was bothering them. I once heard someone on a podcast say they benefitted from a relationship with an investor after following up with him something like 48 times!* ** That’s crazy! This is a bit extreme, but it still shows the power of the follow-up.

This kind of persistence in following up can play games with your mind, and become a mental battle with yourself. That’s why QuickMail is so awesome. You set up the sequence and it does all the work for you. No more mind games and second guessing your efforts. I love it!

 

What’s the best way to get in touch with you?

chad@txt2give.it or @hover_lover

 

Chad Boyd, founder of Txt2Give

 


Chad’s sequence

Subject: Can you help?

Body:

 

Hi {{firstname}}.

Who do I talk with about adding a simple, convenient new way to give at {{Church Name}}.  Is that you?

Chad
chad@txt2give.it

Reminder 1:

 

Hi {{firstname}} – just wanted to make sure the email below didn’t fall through the cracks. Let me know what you think when you get a second.

Thanks!

Reminder 2:

 

Just checking in to see if you’d had a chance to consider my email below. Let me know what you think when you get a second.

Thanks!

 



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