A call to action (CTA) is a piece of text intended to induce the reader of the cold email to perform a specific action, typically replying to your email with some type of answer.
In this document, we sorted the CTA based on the goal of the writer as well as the level of commitment requested from the reader.
For example: “I’d love your feedback on this. Enjoy your day!” ask for no commitment, so we will qualify the call to action as Low as the reader is not requested to really do anything.
On the other hand, “When can we schedule a 30-minute demo?” request a high commitment (30 minutes of his time) from the reader. So we will qualify the call to action as high.
Usually, the higher the CTA commitment, the lower the reply rate. So reducing the commitment level of your CTA will generally lead to more replies, but it may also lead to longer sales cycles or talking to the wrong prospects and generate noise.
It’s important to note that although most CTAs presented here are best suited for cold-emails, a few of them will be more suited to follow-ups or when a relationship has already been established.
We hope this document will give you clarity on the various type of CTA and help you pay more attention to the CTA in your emails. The clearer, the better the reply rate.
Detailed teardown of those CTA: