Deliverability: Email symbol and envelope

Out of all the crucial email metrics you should track, deliverability definitely takes the top spot. Deliverability rates indicate the percentage of emails that passed through the ISP filters and spam folders or spam filters.

It’s crucial to have good deliverability, and yet, 78% of companies have deliverability issues. A staggering 21% of emails never end up in an email inbox.

So even if you work on drafting the best cold email copy or create a highly targeted email list, it’ll be all in vain without good deliverability. Don’t fret, though. In this article, we’ll discuss how you can secure a place in your client’s inbox — and how QuickMail can help you do that.

Why Focusing on Email Delivery Is Crucial?

There are several reasons why marketers should pay attention to email deliverability and improve their inbox placement. Here are a couple of them:

Long-Lasting Customer Relationships

When your email subscribers don’t receive your emails, it can result in all communication coming to an abrupt halt. With this direct connection lost, they will not be aware of what is happening with your brand, what products you’ve launched, and so on.

Moreover, you won’t understand how your audience interacts with your content or whether your email marketing strategy is working.

Maximizing ROI

Launching an email campaign involves a considerable investment. It may require marketing resources, like graphic design on copy, which are expensive.

If you find your emails aren’t making it into your target audience’s inbox, we would recommend pausing email marketing for a while. What’s the point of putting in all that effort when your customers and prospects don’t even get to see it?

Focusing on improving email deliverability can have a huge positive impact on your marketing strategy, helping you drive sales, which in turn, will generate more revenue.

You have to work on developing a stellar sender reputation if you want to improve your deliverability. This means you need to prove your authority as a verified sender who doesn’t spam their subscribers.

Quick Tips To Help You Improve Your Email Deliverability

Deliverability: Email icons coming out of a laptop

Sender reputation is calculated on a scale of 0 to 100, which then gives you your sender score. To have a positive sender score, there are certain metrics that you need to work on. Let’s find out what they are.

Lower Your Bounce Rate

Clean your email lists periodically if you want your email marketing campaigns to be successful. It’s the only way that you can improve your email deliverability, minimize resource wastage, and reduce your bounce rate.

There are two types of bounces: soft bounces and hard bounces.

While soft bounces refer to situations where you have inactive subscribers with a full mailbox or where the recipient has an auto-reply or out-of-office messages, hard bounces are when you send a message to a non-existent mailbox.

You can take your time lowering your soft bounces, but hard bounces need to go — fast.

You can use subscriber list cleaning and bulk email verification services, like NeverBounce, BriteVerify, and ZeroBounce, to reduce your bounce rates and maintain a good domain reputation.

According to our research, BriteVerify is the most reliable, and to ensure we give the best service to customers, we offer direct integration with the platform. So you can run your email list on BriteVerify through the integration and ensure that it’s always up-to-date.

Avoid Spam Traps Like the Plague

Sending spam or being spammy is an absolute no here. But more specifically, you need to steer clear of something known as spam traps.

Internet service providers or ISPs and blacklist providers create spam traps to catch fake email addresses that look real but aren’t. If you send emails (even if it’s few in number), you’ll be automatically marked as a spammer. To avoid this, you must clean your email list and remove subscribers that don’t engage with you.

Check Your Domain Name System (DNS) Records for Email Authentication

DNS is the internet’s infrastructure. It’s made up of three crucial components:

  1. Domain Message Authentication Reporting and Conformance (DMARC): You have to set up DMARC to skip the spam folder. Doing this will keep you updated about the ever-changing algorithms of Microsoft and Google, so the possibility of you committing an error becomes lower.
  2. DomainKeys Identified Mail (DKIM): DKIM is essentially keys that help unlock and authenticate messages.
  3. Sender Policy Framework (SPF): This component helps you verify your identity through reliable email validation. Being on SPF records can be super useful too.

If any of these components go missing or go wrong, it can be detrimental to your IP reputation and may get your IP address put on a blacklist. If you get these right, email service providers or ESPs won’t mark your emails as spam, and your email program can continue without problems.

When you use QuickMail to send messages, it does so from the domain that’s associated with the inbox(es) connected to the account. As a result, you don’t have to modify any QuickMail-specific settings.

Keep Spam Complaints to a Minimum

That “mark as spam” button just above your email can be your biggest enemy.

When your recipients choose to be a part of your email list, they expect to see your email content, so obviously, they won’t be hitting spam. But if they don’t remember opting in, they may either hit unsubscribe from your email list or report your email as spam.

This is also why email marketers should ensure their list consists of double opt-in subscribers. It’s also because of this that you should refrain from buying email lists.

You should also send a consistent volume of emails to increase your open rates and engagement rates, and to stay fresh in your recipient’s memory. QuickMail gives you full control over the number of emails you send thanks to its Schedules feature. It allows you to mail a specific number of prospects every day at the same time.

Email Prospecting and Tracking Tool To Improve Deliverability

We live in a world where automation is prevalent — cold email outreach included.

Several tools on the market can help you enhance your marketing efforts by automating repetitive tasks related to your email marketing campaigns. We’ve compiled a list of ways using tools like QuickMail, Mailchimp, Yesware, Constant Content, and Outreach can help.

Email Marketing and Email Tracking Capabilities

These tools allow you to send automated emails and follow-ups more effectively — not to mention predictably — to help you achieve your email marketing objectives. Ninja Outreach and QuickMail make prospecting super easy, too, with their Social Prospecting and A/B testing features, respectively.

QuickMail has an auto-warmer feature, along with deliverability checks, to engage and nurture your prospects and help you earn more sales. In fact, many customers have mentioned how the platform helps them meet their goals.

Easy To Set Up and Use

Even if you don’t have prior experience sending cold emails, using these tools won’t be difficult. Not only is the interface easy to understand, setting up campaigns is simple. All five tools mentioned offer exemplary customer service, but QuickMail takes it a step further by offering in-person support as well.

Useful Integrations

The tools support integrations with various business systems and applications, such as Google Drive, Gmail, BriteVerify, and Zapier.

QuickMail’s Workflow feature enables custom configuration to suit your needs. This, along with the Calendly integration, can be incredibly useful for easy appointment setting with prospects.

Higher Deliverability Means More Cold Email Success

Unread email inbox

You can have excellent email copy or the most creative subject lines, but they’re no use if your emails don’t end up in your subscriber’s inbox.

Make sure you follow our above tips and work on improving your sender reputation and email deliverability. You can use automation tools to enhance your marketing efforts as well. Start your cold email journey by signing up for QuickMail’s free trial to secure a place in your prospects’ and clients’ inboxes.