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How To Use Reverse Email Lookup in Your Cold Email Outreach

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How To Use Reverse Email Lookup in Your Cold Email Outreach

QuickMail
November 4, 2020

Reverse email lookup: Line graph showing trend of cold emails

The goal of cold email outreach isn’t more sales.

Your cold emails should be a conversation starter. You need to arouse the recipients’ interest in what you have to offer and then work on converting your leads to boost sales.

The very first thing you need to do to kickstart your cold email campaign is to ensure you have the right contact information — something that reverse email search can help with.

In this article, we’ll discuss how you can build a quality list of viable potential prospects through reverse email lookup, along with tips to help you write the best email for sales and tips.

Let’s get to it!

How To Use Reverse Email Lookup for an Email Address Search

Reverse email lookup: Hands typing in a laptop

Emailing a potential buyer who might be interested in what you offer is an excellent method for list building. You can also get in touch with old friends who can refer you to acquaintances or even buy your product.

But for your attempts to be successful, you need the right email addresses. Additionally, you’ll also have to find out personal data of contacts and prospects to determine if they’re a good fit for your offering based on their business reputation.

Here are a few ways to carry out a reverse email search.

Use Reverse Email Lookup Tools

A reverse email lookup tool can give you detailed information about a person — all through their email address.

You type the email address, and the tool will perform the search. Soon, you’ll know all available information linked to that email account — provided it’s public record. Some of this information includes:

  • Full name
  • Location
  • Social media accounts
  • Phone numbers
  • Photographs
  • Other additional information

If the email is fake or invalid, you won’t find any data, which is precisely why you should always check the validity of an email before adding it to your email list.

Think of reverse email tools as a people search engine (some may call this enriching prospects)

Try Google’s Search Bar

You can perform a simple Google search by entering the email address in the browser search box. This will allow you to see any results related to the email.

Check page titles and page descriptions to get more information. You can also add the Gmail or Yahoo address in quotes to narrow down your search further.

E.g. ‘richard.hendricks@piedpiper.com’

Go Through Social Networks

Social media is tremendously useful for tracking down information. These platforms have a big user base and can provide reliable information about the users, which can be particularly helpful here.

You can use the power of LinkedIn, Facebook, Twitter, Instagram to streamline your efforts to find out more information about an unknown sender.

You’ll successfully get information if they’ve used the email to create public social media profiles. Plus, these websites have a search option where you can enter the email address to locate users with that email address.

If you can match the email address to a user, it’s highly likely that you can find out more information about them. You can find out the real name and see a photograph even if the profile is restricted.

What To Do If You Still Can’t Find Any Information?

If an email is available publicly, you should be able to verify it using the above methods. But there‘s still a chance you might run out of luck, and hence, you should try to look for other clues.

Start by checking the domain name of the email address. For instance, if you had the email johndoe@xyz.com, you could search xyz.com on Google to get more information. This can help you prevent scams and identify scammers.

Looking for clues to get more information about an email address doesn’t have a one-size-fits-all solution, but analyzing the email copy and domain name can be useful.

Best Practices for Email Prospecting and Cold Email Outreach

Two businessmen shaking hands

Cold email is only dead for those who don’t know how to make the most of this fantastic sales-boosting and lead-generating tactic.

We’ve included a few quick tips to help you generate incredible results to ensure a successful email marketing campaign.

Know Your Cold Email Outreach Goals

Knowing your email campaign goals is a no-brainer. Your primary objective should be to boost brand awareness and educate your target audience about your product or service through prospecting.

Whether it’s building relationships and links or basic prospecting, you should craft your cold emails according to your goals and then use metrics to determine the success rate of your email campaign.

Researching Your Prospects

Once you have your target audience in place, you need the full names and contact details of potential prospects that fit the target profile.

And let me be clear, researching each prospect is a step you absolutely cannot skip. Especially if you want to have intelligent conversations that move them further down the sales funnel.

Using an email address search is an excellent way to verify the authenticity of every email address to help you save time and maintain a good sender reputation.

Master the Art of Lead Scoring

All leads aren’t created equal.

And while a lot of emphasis is given to personalizing cold email by using the right name, addressing pain points, and including meaningful CTAs, there’s no need to send a highly customized email to every single lead.

This is where lead scoring and lead management come into the picture.

Here, you assign scores to prospects based on how well they fit your target audience and the likelihood that they’ll respond positively to your email. Prospect scoring is important, as it can save plenty of precious time and increase the chances of conversion.

Keep in mind that there are no set rules for this, which is why you should work out a lead scoring system that suits your needs. You can consider the prospect’s industry, job title, company size, pain points, and so on.

Create and Follow a Timeline

Timing and consistency can really influence the effectiveness of your cold email outreach. And no, we aren’t discussing the best day of the week or best time of day to send your emails. Timing here is more than days, hours, and minutes.

Imagine that while researching, you find out a prospect recently achieved a big milestone. You should send an email incorporating this detail as soon as possible to make the prospect feel like you have a genuine interest in what they do. This increases the likelihood of getting a reply.

Timing triggers can affect your prospect’s interest level as well. For instance, sending emails at the end of the quarter or the start of the New Year can make a huge difference for conversion.

Use Reverse Email Lookup to Vet Leads

Ensuring a successful cold email outreach campaign requires patience. Many intricacies are involved, but researching your prospects can be an excellent place to start.

You should have genuine email addresses in your email list, which is why reverse email is so important. Otherwise, you can harm your sender reputation and even increase your bounce rates – both of which are highly undesirable.

If you’re wondering how to make your cold marketing campaigns as effective as possible, start your free QuickMail trial to manage your cold outreach campaigns.

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