How To Write a Sales Email Template To Increase Your Conversion Rate


How To Write a Sales Email Template To Increase Your Conversion Rate

November 23, 2020

Sales email template: Do you want more sales printed on shirt

Sales reps have to come up with a compelling sales email template to get the attention of leads. But drafting the perfect cold email template can be tricky, especially when you’re an agency trying to connect with B2B clients.

You see, sales prospecting has always been a crucial part of the sales process, and cold email outreach is an integral part of prospecting. Hence, getting the emailing part right is essential to increasing sales. It’s a great way to connect with your potential and current customers.

To make prospecting easier for you, we’ve listed some sales email best practices, along with a few templates to ensure higher open rates and response rates.

How To Write an Effective Sales Email Template?

Thirty-four percent of sales reps consider prospecting to be their biggest challenge, especially in the unique times brought on by the pandemic.

With decision-makers working from home, sales professionals really need to up their cold email marketing game to make a solid impression on them. Here are a few tips to help you write better sales emails:

Know Your Ideal Customer Profile

You visit the doctor whenever you feel sick. The same ideology applies to business.

For instance, if you sell a B2B service, it’s likely that B2B business owners or SaaS organizations would be your ideal potential customer. Similarly, if you’re selling commercial coffee makers, you should contact baristas or restaurants.

You should also consider your prospect’s location, interests, and demographics and understand how well their interests resonate with your brand. If they don’t, it’ll be better to look somewhere else.

Use a Compelling Subject Line

Admittedly, subject lines don’t make or break your campaign, but since it’s one of the first things prospects read, it won’t hurt to make it interesting and concise.

If possible, choose a subject line that reflects what the email is all about. You can also experiment with using humor or emojis.

Identify and Discuss Your Prospect’s Pain Points

After you get the email addresses and other relevant information about your prospects (make sure your salespeople get it right), you should start researching your prospect.

Think of it like virtual stalking — just not as creepy. Learn about your prospect’s pain points, along with their likes and dislikes, by looking through their social media, visiting their company’s website, and so on.

The idea here is to find any relevant information you can use to customize your email copy. Use the information to leverage your value proposition by communicating how your product or service is the perfect solution to a specific pain point that the prospect is facing.

Be Direct and Always Personalize

Sales email template: Customization written on board

According to Boomerang, emails between 50 and 125 words have the best response rates at nearly 50%.

Skip the niceties and get right to the point. Tell your recipient why you’re emailing them and how they can benefit from your product. Don’t forget to add a CTA (call to action).

Personalization is another crucial aspect of cold email outreach.

Every recipient should feel the email was written especially for them — they’re not just another name in your email sequence. In short, you should take the extra effort. Did they get a promotion? Tell them congrats. Are they a Lakers fan? Celebrate their recent NBA win.

Establish Your Authority

Before anything else, you must ensure the email is focused on the recipient and not you. It has to speak about their needs and desires and how you can help them achieve it through your offering.

As for making your brand appear authoritative, you can include links to webpages, case studies, or whitepapers — but don’t put them all in every email. You can also mention a referral if possible. A referral will make you seem more reliable since you’ll be coming to them through someone they already know.

3 Best Cold Email Templates for Successful Cold Email Campaigns

cold emails with icons

The opening line of your cold email has only one purpose: to ensure the recipient reads the second sentence. Likewise, every line of your cold email has to be written carefully to persuade the reader to keep reading the next line.

That said, let’s take a look at some of the most effective sales email templates so you can use them to generate more leads and land more conversions.

#1: The Intro Template

If you’re planning to use Gmail to send a sales pitch to a complete stranger, make sure to introduce yourself first.

Subject: [X Strategies] for {{Prospect_Company}}

Hi {{prospect name}},

I noticed you visited our website earlier today and wanted to introduce myself as your resource at [your_company_name].

I took the liberty to check out {{prospect_company_website}} to learn more about your strategy for [X sales, marketing, etc.] and found some areas of opportunity, which is why I’m reaching out to you directly.

We help companies in your industry, such as {{prospect_company_rival}}, with their [X strategy]. Our [service_you’re_pitching] was particularly useful in helping our clients accomplish their goals.

Will it be possible to schedule a quick call with you next week to discuss how [your_company] can help {{prospect_company}}?

Let me know what works best for you.


#2: The Direct Approach Prospecting Email

This template gets straight to the point by informing the reader how your product can help their company.

Subject: Get 15x the Traction for {{prospect_company}} in 10 minutes Flat!

Greetings {{prospect.first_name}},

My name is [your_name], and I’m a marketer at [your_company_name]. We got your email through a mutual connection at LinkedIn, Mr. XYZ.

{{prospect.first_name}}, I have an idea that can help {{prospect_company}} get its next 150 customers, and I only need a 10-minute call to explain how.

We recently used this idea to help a startup, {{prospect_rival}}, triple their monthly run rate.

Let’s schedule a quick phone call so I can share this idea with you.

Here’s a link to my calendar: [your_calender_link]

Looking forward to speaking with you soon.


#3: The Follow-Up Email

You won’t always get a positive reply after the very first email you send, which is why you need to follow up with your prospects.

Sending a follow-up after your initial email will not only give you more leads, it will also help you connect with more people. There are no hard-and-fast rules concerning follow-ups — you can send an email after two days or after a trigger event like the launch of a new product feature two weeks later.

Subject: It Takes Two to Tango, {{prospect_name}}

Hey {{prospect_name}},

Last time we spoke, you’d requested I get back in touch in December. Although I’m a month early, I figured it would be worth checking-in.

Have you gotten the chance to give thought to my previous email? I’m more than willing to answer any questions you might have or address any doubts.

I would love to schedule a call. What does your calendar look like?


Better Sales Email Templates Get Better Results

There is no point in having an email campaign if your emails aren’t properly drafted.

Make sure your sales team takes a look at the sales email templates we listed above to boost customer engagement. These, along with applying cold outreach best practices will allow you to add more success stories to your company’s name.

Wondering where to get started with your email campaigns? Get your free QuickMail’s trial RN to kickstart your email marketing automation. Then watch your team lock in more leads and land more sales! #win

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