Bill is a smart marketer. He knows cold email is the ultimate weapon that can generate millions in sales – provided it’s done correctly. So, he follows every rule in the book to make his… Continue Reading
Many people put a lot of effort in improving their email open rate and bounce rate, but there’s a more important target to hit: Your email response rate can make or break your email campaigns.… Continue Reading
You can achieve your business goals by implementing just one thing: email marketing best practices. Of course, you need to do it right, but having a highly targeted email list gives you a direct line… Continue Reading
Out of all the crucial email metrics you should track, deliverability definitely takes the top spot. Deliverability rates indicate the percentage of emails that passed through the ISP filters and spam folders or spam filters. It’s… Continue Reading
Finding email addresses for prospects is a crucial task for every marketer. By sending emails, companies can opt for a more direct and personal approach. While this is a task easier said than done, an… Continue Reading
On a scale of 1 to 10, how surprised are you to learn adding a large number of prospects to your email list can actually harm your cold outreach campaign? We were a solid 10.… Continue Reading
Build, buy, or both? Every sales team must decide how to create a highly-targeted lead list to enhance their marketing efforts. The fact that 68% of businesses still struggle with generating qualified leads forces them to… Continue Reading
Every sales team wonders how to generate leads, but the answer can be very complicated. Consistent lead generation is the only way to stay ahead of the competition. But it’s a very comprehensive process that… Continue Reading
Sales reps have to come up with a compelling sales email template to get the attention of leads. But drafting the perfect cold email template can be tricky, especially when you’re an agency trying to connect… Continue Reading
While you should direct the majority of your efforts towards prospecting and email list building, crafting catchy and effective email subject lines can also help drive your email open rates. And, considering the whole point… Continue Reading
