Oops – you didn’t realize it, but in sending what you thought was a great first touch email, you composed a message that’s heading straight to the spam filter. After spending your time crafting a great message with all the elements of a successful cold email, it’s frustrating to think that your message might not […]
Some cold emails are colossally bad, some have more success than anyone could have anticipated, but most are in between – not wonderful, not bad – just average. These emails will likely get some opens and replies, but they’re never going to give your company the wildfire success that you’re hoping for. Taking a good email […]
Everyone thinks of cold email in the most traditional sense – as a lead generator or a tool for making sales for a business. While this is certainly the most likely reason for using cold email, it’s not the only one. Cold email is a powerful tool that connects you to other people, and there […]
Cold email deliverability doesn’t have to be the stuff that great sagas are made of. In fact, you can narrow the basics down to just a couple of key ideas. It’s true that there are many nuances of email deliverability and people who devote their entire business to the subject, but for basic understanding, all […]
Cold emails are your big chance to get your product or service in front of enthusiastic prospects, so you don’t want to blow it on a poorly written email that will get sent straight to the trash. There are plenty of ways you can get creative and express your message and avoid doing these seven […]
You’ve got the hottest product or service, and you’ve written a cold email that your prospects can’t refuse. The one thing between you and your next sale is your email deliverability. If your email doesn’t get inboxed, you’ll never have the chance to get the replies you need to make the deals you want. When […]
After analyzing the last 50 million cold emails sent with QuickMail, it’s fair to say we’ve done our research. Now that we’ve done our homework, we’re ready to share what we’ve learned and to set the record straight on email subject lines. That seemingly simple one-liner has become such a complicated entity, with clashing ideas […]
Imagine taking a semi-successful cold email campaign and turning it into your number one lead generator? Sounds appealing, doesn’t it? Given the resources you put into your cold emails, from your copy to your list, it’s a shame to waste your efforts on an automation tool that isn’t optimized for the best results. If you’re […]
60%/40%. 80%/20%. What’s the best ratio when it comes to the weighing the importance of having a good email list versus good email copy? There isn’t a black and white answer that will guarantee email campaign success. Everyone has their own opinions on what’s more important – having stellar email copy or sending your emails […]
Analytics! What could be more exciting than heaps of data that can tell you everything you’ve ever wanted to know about your cold email campaign? While endless insights might seem attractive, a lot of the data you collect is unimportant. In fact, less is more, when it comes to the metrics you should pay attention […]