What Are the Best B2B Cold Email Analytics Tools

Even if you’ve assembled the greatest sales team the world has ever seen, there’s always room to improve your cold email results.

Because what business doesn’t want more sales and revenue?

But you can’t level up your outreach game without an analytics platform that’s up to the task. If you can’t easily answer questions like…

• Should we be worried about our email deliverability?

• What does our ideal sales cadence look like?

• Which email variants generate the most replies and conversions?

…then your current analytics tool isn’t providing enough insight. But don’t worry, because we’ve rounded up the six best cold email analytics tools for B2B to help you choose the right solution for your business.

Let’s get into it.

6 Best Cold Email Analytics Tools for B2B

QuickMail

Pricing: QuickMail prices start at $49 per month. All our plans include send-day attribution. Plus there’s a 14-day free trial, so you can give us a try before committing.

Describing QuickMail as a cold email analytics tool is kinda like calling Harry Styles a “former boyband member” — it’s technically true, but it’s not really doing us (or Harry) justice.

We handle every element of running a successful B2B outreach campaign, from warming up your domain to crafting highly personalized subject lines, emails, and CTAs. But we also offer one of the most feature-packed cold email analytics suites on the market, so we definitely deserve our #1 spot in this article.

Let’s take a look at our key analytics features:

Send-Day Attribution

QuickMail is the first outreach platform to track your outreach activity back to the date you sent an email.

Let’s explain why that’s such a big deal.

Imagine you were running a campaign with only three prospects. After emailing each, you get these results:

This differs from literally every other cold email analytics tool, where your report would instead look something like this:

This report is flawed, because it tells you, beyond any reasonable doubt, that Monday is definitely the best day for sending emails if you’re optimizing for open rates. 

But QuickMail’s send-day attribution would give you a totally different — and vastly more accurate — report, because QuickMail’s analytics are based on deliverability rather than activity:

Monday no longer looks like our best bet for email opens. Instead, it’s the day when we’ve stumbled into some sort of deliverability issue. Could just be that our prospect was out of office — but it might be something more alarming. Either way, we’ll definitely want to keep a close eye on things going forward.

The same goes for all your other key cold email metrics, like:

• Click-through rate

• Reply rate

• Bounces

• Unsubscribes

With send-day attribution, you don’t see the day on which those actions occurred — you know when the specific email was delivered. Which makes it far easier to optimize campaigns around your desired metrics.

Cohort Analysis

QuickMail gives you a cohort view for all your essential outreach metrics, so you can track results based on the date when you first contacted a prospect.

For instance, the above screenshot shows us that…

• Emails sent in the week starting January 22 had a 14% reply rate

• A further 2% of emails were replied to the following week

You can break down this view down by emails sent or campaign journeys. Select campaign journeys to see how deep into the campaign your prospects are likely to open, click through from, or respond to your emails — which can help you optimize the number of touchpoints in your sequence.

Sentiment Analysis

Broadly speaking, the more replies you generate, the more opportunities you have to strike up meaningful sales conversations.

But not all replies are equally valuable. Plenty of prospects will tell you they don’t need your product right now, or they don’t have the budget, or they’re the wrong person to be contacting. Wouldn’t it be useful to get an at-a-glance view of the campaigns that are producing the most beneficial responses?

Turns out you can!

With QuickMail’s advanced analytics, you can quickly see when you’re receiving positive or negative replies:

And because of our send-day attribution, you know exactly when the emails that produce positive results were delivered.

Learn more: 10 Strategies for Getting People to Respond to Outreach 

Click Tracking

Adding a calendar link is one of the most effective ways to level up your cold email CTAs.

But how can you tell if prospects are interacting with your links?

Simple: with click tracking.

QuickMail lets you view two different click metrics:

• The percentage of recipients who clicked a link

• The absolute number of link clicks generated

Use this data to improve your lead scoring. If a prospect clicks a link, you’d give them a higher score than a prospect who only opened your email. You can also set up manual tasks — like calling a prospect or checking their LinkedIn profile — when someone clicks a link.

Learn more: How Click Tracking Can Improve Email Marketing 

Other Cold Email Analytics Tools for B2B

Of course, QuickMail isn’t the only show in town. There are plenty of other B2B cold email analytics tools that can complement our platform, helping you gain an even deeper understanding of campaign performance.

Let’s take a look at five of our favorites:

Google Postmaster Tools

Pricing: Free!

Postmaster Tools helps bulk senders track a variety of email deliverability-related metrics, including:

Given that Postmaster Tools is totally free, there’s really no reason not to use it — unless, of course, you somehow never send emails to Gmail users. The only small catch is that you’ll need a Google account to set it up.

HubSpot

Pricing: HubSpot has a baffling array of plans, ranging in price from zero to thousands of dollars per month. But, from a cold emailer’s perspective, the most useful plan is its free CRM.

Like QuickMail, HubSpot is waaaaaay more than an analytics tool, with applications spanning marketing, customer support, operations, and more. Most of its email automation features are geared toward marketing rather than sales teams, but it has a fantastic free CRM that lets you add up to a million contacts. 

Let’s look at some of the key analytics features:

• CRM automation: HubSpot automatically tracks prospect interactions across multiple channels — calls, emails, and social media.

• AI-powered recommendations: Always understand the best action to take next using smart recommendations based on real-time insights.

• Timeline view: See the full interaction history of your relationship with each prospect.

Learn more: Integrating HubSpot with QuickMail 

Pipedrive

Pricing: Pipedrive’s prices start at $14.90 per month per user.

Pipedrive is a sales CRM and pipeline management platform with a ton of built-in analytics functionality. Key features include:

• Customization: Pipedrive lets you build CRM and sales reports with real-time data based on custom fields you created.

• Revenue forecasting: Tap into a comprehensive view of your predicted revenue, helping you focus on the right actions to hit quota.

• Performance reports: Get a lifetime view of all the leads you’ve created, converted, and archived.

• Conversion reports: Keep tabs on your conversion rate of leads to deals, grouped by factors like creator, time period, and lead source.

• Deal velocity reports: Understand which accounts are generating the most revenue and how many deals your salespeople are converting (plus the reasons why).

Learn more: Integrating Pipedrive with QuickMail 

MxToolbox

Pricing: MxToolbox has a free plan that includes weekly blacklist monitoring for a single domain. Paid plans start at $129 per month.

MxToolbox is a network diagnostic and lookup platform that offers a wealth of email deliverability-related functionality, helping you optimize your campaigns by getting more eyes on your outreach messages. Key analytics features include:

• Inbox placement: Understand whether your emails have hit the main inbox across all the major email clients — and dig into the reasons for low placement rates.

• Prospect insights: Learn what your audience thinks about your emails by accessing data on complaints, delivery failures, and unsubscribe rates.

• Blacklist monitoring: Get a complete analysis of the blacklist reputation across all your email sending sources.

• Reputation alerts: MxToolbox will notify you immediately if it spots any change to your email reputation.

• DMARC analytics: See a complete picture of your DMARC deliverability, including verified senders and inbox delivery.

Email on Acid

Pricing: Email on Acid’s price plans start at $74 per month.

Email on Acid is, first and foremost, an email testing platform that lets you see how your messages will display across 100+ device types and inboxes. But it also includes a bunch of email analytics features, including:

• Engagement tracking: See how long prospects spend engaging with your emails, segmented by device type and email client.

• Geolocation data: Email on Acid allows you to segment unique and total clicks and opens by country.

• Heat mapping: See where recipients are clicking within your emails, including unique clicks, total clicks, and click percentage across CTAs.

Optimize Your B2B Cold Email Campaigns With QuickMail

QuickMail gives you all the tools to build, test, analyze, and optimize your cold outreach efforts.

And we’re pretty darned good at it.

That’s why our customers love us. Customers like Avadel, which used QuickMail to gain over $347k in monthly recurring revenue.

Want to see what all the fuss is about? Sign up for your free QuickMail trial today!